Investing to empower the YouTube experience for the next generation of video
Feb 17, 2021 – minute read
Feb 17, 2021 – minute read
Ever wonder what went into the development of YouTube’s mobile tool for shooting short videos? Or what it takes to support millions of people watching a concert live in HDR? That’s what I hope to do with this new blog series—explore how we transform innovative ideas into cutting-edge reality for viewers and creators. Building off our earlier series on YouTube’s responsibility work, we’ll take you inside our ongoing efforts to open a new chapter for video.
Today, with video becoming an even more important part of our daily lives, the needs of viewers are evolving faster than ever. To meet these demands in the year ahead, we’re looking to redefine how the world experiences video. You can think of YouTube as a global stage for video: Like any good stage manager, our job is to create the best setting for our creators and the best viewing experience for our audience.
With a global audience of over two billion logged in users coming to YouTube every month—more than ever, we know we have to build custom experiences and apps that respond to each person’s unique needs.
Expanding our stage to TV: While the majority of YouTube videos are watched on mobile, our fastest area of growth is the TV. That’s why we’ve brought that same spirit of YouTube’s experience to TV content with YouTube TV. After just a few years, YouTube TV now has more than 3 million paid subscribers, 85+ networks, and offers unlimited DVR. Sports fans can even enjoy their favorite games with the ability to view key plays, hide spoilers, and check out real-time stats. And there’s more to come, including a new add-on option that lets viewers watch available shows in 4K or download them to their DVR to watch later offline. Plus, this option will add unlimited concurrent streams at home, so the whole family can enjoy YouTube TV on different screens at once.
Bringing a safer experience to children: Children need a safer environment to explore their interests, feed their curiosity, and spark their creativity. In 2015, we launched YouTube Kids to give them that opportunity, while also empowering parents with tools to customize their kids’ viewing experience. Parents can choose what content children can watch, limit screen time, and block videos. There are now over 35 million weekly viewers across more than 80 countries who use YouTube Kids, engaging in content like fun family projects through Art for Kids Hub or helpful lessons about nutrition by Omari Goes Wild. This year, we’ll also offer new parental tools, including a highly-requested option that lets parents add specific videos and channels from the main YouTube platform to their children’s viewing choices on YouTube Kids.
Every single creator I’ve met has their own story about what led them to make their first YouTube video or how they turned their passion for video into an enterprise. We’re committed to both helping creators get started and providing more ways to succeed.
Putting creativity in your hand: Every year, increasing numbers of people come to YouTube to launch their own channel. But we know there’s still a huge amount of people who find the bar for creation too high. That’s why we’re working on Shorts, our new short-form video tool that lets creators and artists shoot snappy videos with nothing but their mobile phones. Currently, Shorts is available in beta in India. Since the beginning of December, the number of Indian channels using Shorts creation tools has more than tripled, and the YouTube Shorts player is now receiving more than 3.5 billion daily views globally. In the coming weeks, we'll begin expanding the beta to the US, unlocking our tools to even more creators so they can get started with Shorts.
Shopping for the next generation: We also want to build on this full suite of monetization opportunities through commerce. As consumer shopping habits increasingly shift to digital, we have an opportunity to meet the growing demand for e-commerce. We’re beta testing a new integrated shopping experience that allows viewers to tap into the credibility and knowledge of trusted creators to make informed purchases directly on YouTube. Keep an eye out for this to expand later in 2021.
In this blog series, we’ll hear directly from YouTube engineers, product managers, and designers, as they give a firsthand look into pushing forward the boundaries of online video.
We’re excited to share how YouTube’s mission to “Give everyone a voice and show them the world” drives our work to improve the platform. I often tell my teams and colleagues, “We’re just getting started.” And I can’t wait to show you our world through their voices.