This year, we turned our focus to the rapid technological changes in creation and consumption that are enabling creators and their fans to put these individual perspectives front and center. For our latest report, we conducted surveys in 14 countries and analyzed hundreds of trends to better understand how creative tools are being used to offer new means of expression and produce moments that resonate in culture today.
You can read the full report here. If you’re a marketer, advertiser or work with a brand, you can watch a tour of the report hosted by top creator Airrack, including some key takeaways. Creators can get even more usable perspective from this discussion by Colin and Samir.
We found that some key components are behind the moments that are breaking through: fandom becoming more multilayered, formats expanding, increased access to casual and experiential tools, and an explosion of AI-based technologies.