Culture and Trends

Explore the art of watercolor through top YouTube trends and tutorials

Mar 23, 2026

By The YouTube Culture & Trends team

With its softer look and ease of use, watercolor painting has become a favored medium for artists on YouTube. Creators experiment with their videos often depicting beautiful, comforting subjects accompanied by calming music. Through YouTube, this classic art form finds fresh relevance in modern media.

Creators aren't just teachers; they offer entertainment that fulfills personal needs like relaxation and companionship. From mesmerizing time-lapses and color mixing to tiny paintings, tutorials, and even paint making, the formats are endlessly creative. The desire to create together is clear: In 2025, there were more than 100M views of videos with "paint with me" or "#paintwithme" in the title.*

Check out our latest unique YouTube logo (also known as the Yoodle), celebrating the talented creators in the watercolor painting community, launching during The Whitney Biennial. Ready to brush up on your skills? Grab your palette and dive into our curated playlist.


*Source: YouTube data, Global, 2025