Lights, Camera, Prom! How creators showcase their style

Forget waiting for the big night – creators are taking center stage to unveil their stunning prom looks on YouTube. With infectious enthusiasm, these rising stars are embracing Shorts to share every step of their fashion journey. Think: exciting outfit reveals, satisfying hauls, helpful try-on sessions, inspiring DIY projects.

This digital celebration of prom fashion holds a special significance. For teenagers, prom has long been more than just a dance; it's a much-talked about high school moment that’s been elevated through many representations in film and TV over the years. Before-and-after outfit transitions in Shorts perfectly mirror this transformative moment. In 2024, videos with "prom" and "GRWM" (get ready with me) in their titles amassed over 25 million views.* Other creators focus on outfit design: Independent designer Kiki's Kreationss showcases their couture dressmaking journey – from initial sketches to finished pieces.

Creators aren’t just showcasing their own unique styles —they're also inviting viewers to participate, letting everyone take part in the experience, beyond their own school hallways. As prom season kicks off, we’re celebrating the creators who share their style online with a unique version of the YouTube logo (also known as the Yoodle) and a playlist full of the looks!

_{*Source: YouTube data, Global, January 1 - December 31 2024.}