How YouTube creators shape music festival fashion and identity

YouTube has changed how we experience music festivals. While they’ve always drawn a crowd, today festivals serve as a major tentpole moment for fashion, beauty, and lifestyle creators.

Through outfit construction videos, GRWMs, and lookbooks, creators embrace bold styles that go far beyond their everyday wear to boldly express their identities. To celebrate them (and Coachella’s 25th Anniversary), we’re debuting a unique YouTube logo (also known as the Yoodle), featuring five fashion-forward creators: @notsophiesilva, @yinyangelina, @Susielola, @robjagreen, and @itsari.aleise.

Want a closer look? Explore the diverse world of festival fashion with our accompanying playlist.