The rise of dog grooming as must-watch content

Dog grooming isn't just another chore, it's a paw-ty! Think of it as a spa day for your furry best friend — a chance to pamper them like the royalty they are. While pet grooming might traditionally be associated with costly competition events, creators are sharing heartwarming, everyday grooming experiences with their adorable pups, and viewers can't get enough.

Dog grooming content on YouTube includes at-home tutorials, grooming montages, comedic skits, step-by-step salon vlogs, impressive transformations, and product reviews. In 2024, there were more than 400M views of videos related to dog grooming.* Amongst the most-viewed content are videos from professional groomers that feature dramatic before-and-after montages and complex challenges (like this video on never-before-bathed farmdogs).

On YouTube, the act of dog grooming is morphed into a feel-good experience for viewers. You’re not just watching a dog get a haircut; you're witnessing a transformation, a story of care and compassion. You're heartened by the creators’ genuine love for animals and even the oddly satisfying elements of the grooming process itself – the rhythmic snip of the scissors, the satisfying removal of matted fur, the final reveal of a clean, happy dog. It's a celebration of the ever-lasting bond between humans and their canine companions.

For more on our stylish canine friends and their fabulous groomers — on the day of the 149th Annual Westminster Kennel Club Dog Show — check out our unique YouTube logo today (aka Yoodle) and dig into the following playlist.

_{*Source: YouTube data, Global, January 1 - December 31 2024.}