Icing on the Cake: Celebrating YouTube’s Cake Decorators
Nov 01, 2024 – [[read-time]] minute read
So far this year, there have been more than 500K uploads of videos related to Cake Decorating.
Over the past few years, “is it real or cake” turned into a household phrase, the concert of the year was remade as a sweet, edible phenomenon, and vintage twists on the classic wedding cake became new celebratory go-tos. At the heart of all these trends is YouTube’s community of cake decorators, who are turning their tasty works of art into must-see entertainment.
Their videos aren’t just intended for aspiring cake decorators, though they certainly spur plenty of ideas. The community uses cake as an unexpected medium for storytelling, from humorous sketches to pop culture recreations, with some ASMR in the mix for good measure. So far this year, there have been more than 500K uploads of videos related to Cake Decorating.1
Today, as the Cake International competition kicks off in Birmingham, England, we’re honoring YouTube’s cake decorators with our own, albeit less sugary, creation. Head to YouTube’s homepage today to see a special version of the YouTube logo (also known as the Yoodle).
For an extra sweet fix, watch this playlist to see creators put their piping bags to work.
- Source: YouTube data, Global, January 1 - September 30 2024.