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BTS’ 'Butter' earns the pop icons another #1 record

BTS breaks their own record for the biggest music video Premiere on YouTube

UPDATE 5/22: BTS (방탄소년단) 'Butter' Official MV has set a new all time 24 hour record of 108.2 million views, surpassing their own 101.1 million view record for "Dynamite" in the first 24 hours. The band now holds the #1 and #2 record spots on YouTube's All-Time Top 24 Hour Music Debuts. 

BTS has one-upped its own record! 

BTS (방탄소년단) 'Butter' Official MV has set a new all-time record for the biggest YouTube music video Premiere with over 3.9 million peak concurrents. BTS is already the current record holder, with its BTS (방탄소년단) 'Dynamite' Official MV Premiere from August 2020 earning the group over 3 million peak concurrents. They now hold the #1 and #2 spots for biggest YouTube Premieres to date.

Stay tuned as we confirm final 24 hour totals. Details on how views are counted can be found here