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Alexandra Sorenson

Join #BarbieWorld on Shorts!

When thinking about how to make Barbie feel relevant to their content, creators turned to different sources of inspiration to share their takes on Barbie with their communities.

It’s a #BarbieWorld and we’re just living it! Barbie is making a splash on YouTube Shorts around the world – from the US to the UK, Turkey, Germany, and beyond.

Last month, we held YouTube Exclusive Early Screenings of the Barbie Movie for creators in our YouTube Shorts Community in Los Angeles and New York. It was an amazing way for creators from our Shorts Community to connect, collaborate, and get an early viewing of the film.

“This was my first screening and I came alone,” Gypssai shares. “I met many other creators, and it was fun to know we’re not alone in the Community. The movie was really fun and we had so many laughs, but also the environment was amazing. We were many many Youtubers!”

When thinking about how to make Barbie feel relevant to their content, creators turned to different sources of inspiration to share their takes on Barbie with their communities. To some, like Taylor and Tylor, Barbie means feeling your best. They say, “We love sharing our process when it comes to our makeup routines. We wanted to inspire others to look and feel their best, and be confident when doing so!”

While others got inspiration from the costume design in the movie, “I was inspired by not only the costumes and aesthetics I had seen in the Barbie movie trailer, but also Chanel tweed suits!” says Alexandra Louise. “I read a Vogue interview with the head costumer of the Barbie movie, and she shared that almost all of the clothes Margot Robbie wears in the movie weren't made specifically for her. They were actually pulled directly from Chanel archives. That information is what inspired me to make this bright pink tweed suit as I thought it would be something you might see Barbie wear! It was also my first time making a tailored jacket, so it was definitely a learning experience!”

Want to join the Barbie fun? Check out these trends on Shorts!

Grab your squad, be extra, and create your best mini music video lip sync to Nicki Minaj & Ice Spice – Barbie World (with Aqua!)

Get more trend inspo and check out @tutorialsbykati’s Short.

Like to dance? Show us your best Barbie moves to Dua Lipa - Dance The Night (From Barbie The Album)!

In celebration of the Barbie movie, Melanie Wilking showed off this fun routine choreographed by Jaeden Gomez & Karaleigh Cannella.

Get more dance inspo and check out @YvngHomie’s Short.

Or get creative and do your own spin on Barbie! Whether experimenting in the kitchen, making a Barbie DIY-inspired outfit, or showing off art skills, creators have infused Barbie inspiration throughout all different types of content.

The creativity doesn’t stop there! Check out more Barbie takes on Shorts from @maureennaudtsmakeupartist, @YoungWildMe, and @hassandraws!

photo credit: Lorelai Sorenson

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