Jul 01, 2026 [[read-time]] minute read
Creators, are you ready to take your brand partnerships to the next level? We’re introducing The Brand Deal Desk, a new 5-part video series designed to give creators the confidence, knowledge, and skills for more effective brand partnerships on YouTube.
The series is hosted by a trio of YouTube creators; Max Fosh, Erin White, and Grace Andrews. Each host brings their personalities and expertise to break down brand deals and help all creators navigate their own journey with practical advice for every stage.
You can expect The Brand Deal Desk to cover everything from increasing visibility with brands to navigating negotiations to sharing performance reports - including the quick, easy steps you can take with YouTube Creator Partnerships, directly in YouTube Studio. Creators will learn how to master the art of the follow-up and transform one-off deals into sustainable partnerships.
Max Fosh and Erin White break down what every creator needs to know about brand partnerships.
Episode 1: The Brand Deal Universe - Or, how do you get started? Get to know key players in the brand-deal universe and learn best practices for getting set up on YouTube Creator Partnerships.
Episode 2: Be That Pitch - Set your channel up for success with a strong Media Kit and start pitching like a pro. Leave knowing how to spot real brand opportunities and build your confidence in monetizing your channel.
Episode 3: Price It Like You Mean It - Find your negotiation flow state to advocate for yourself and strike the best deal for your time and impact – like taking advantage of bundling Shorts and long-form content together.
Episode 4: The Magic Middle - Stay creative while meeting the brief. Keep your authenticity while receiving brand feedback, build campaigns that land, and don’t get stuck in revision loops.
Episode 5: Published. Now What? - Hit publish and keep growing – decode your content’s metrics, increase your channel’s visibility, and share your video’s performance with brands.
Catch up with Grace Andrews at the Brand Deal Desk.
The Brand Deal Desk is available globally on YouTube Creators channel here.
Inspired to get started today? Eligible YPP creators can head to the Partnerships tab within YouTube Studio. YouTube Creator Partnerships is our new platform designed to make it easier for creators to get in front of brands and agencies, helping grow their channel with brand deals.
Creator Partnerships is now available in even more countries, including the UK, Germany, Japan and Singapore, with more countries added soon. You can find the ‘Partnerships’ tab within the ‘Earn’ page in YouTube Studio, and learn more here.
