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Taylor Swift joins YouTube Shorts for first ever #TSAntiHeroChallenge

On the heels of her highly anticipated album ‘Midnights’ and the world premiere of her new music video for “Anti-Hero,” fans around the world can now visit YouTube Shorts to share their anti-heroic traits as part of the #TSAntiHeroChallenge.

The #TSAntiHeroChallenge is here — are you ready for it?

Global superstar Taylor Swift has joined YouTube Shorts and just unveiled the #TSAntiHeroChallenge. For the first time ever, Swift is inviting her fans around the world to share their anti-heroic traits to the soundtrack of the newly released track, “Anti-Hero,” only on YouTube Shorts.

The #TSAntiHeroChallenge is inspired by one of Swift’s favorite songs ever written, track #3 on her new album. “Anti-Hero” takes fans on a journey inwards with Swift delving deep into her insecurities as an artist and as a person, ultimately sharing how to show up in this world as one’s true and authentic self.

So what exactly is the #TSAntiHeroChallenge?

The #TSAntiHeroChallenge is all about acknowledging and celebrating the traits that make each of us truly unique and showcasing one's true self in a FUN way. An anti-heroic trait could be as simple as always grabbing the last slice of pizza, clapping at the end of movies, always putting your feet on the car dashboard, using the same word to start your daily Wordle, leaving your clean laundry in the basket until the next time you do it, pretending you didn’t already watch the next episode of the series you watch with your pals, or even treating your cat like a human. Anything goes!

How to join in?

It’s easy! First, make sure to watch the brand new music video for “Anti-Hero” and then take a moment to think about your own anti-heroic traits. Once you’re ready, head over to YouTube Shorts to start your own #TSAntiHeroChallenge creation and follow these simple steps:

  • Grab your cell phone
  • Pop into YouTube, hit the ‘+’ sign followed by “Create a Short”
  • Click “Add sound” and search for “Anti-Hero”
  • Hit the red circle to record your video
  • Add the hashtag #TSAntiHeroChallenge as part of the caption
  • Hit publish!

Taylor Swift is one one of the ten most-subscribed artists on YouTube. She has over 47.5 million subscribers on her Official Artist Channel, and in the past 12 months alone has earned over 3.95 billion views. Her music has charted on YouTube’s Top Songs chart in over 50 markets, and her recent release of “All Too Well [10 Minute Version] (Taylor’s Version)” peaked at #1 on the Global and US charts. Swift also has five music videos in YouTube’s Billion Views Club, two of which (“Shake It Off” and “Blank Space”) are part of a small group of videos to have crossed the 3 billion views mark.

The #TSAntiHeroChallenge is for everyone – the key is to have fun with it – so head to YouTube Shorts now to be a part of this moment in history!