Together, they started to make TikToks, went live on video together, and gained a following doing Rubik’s Cube wars. By summer of 2021, they had reached a point where they felt they could creatively and financially pursue their dream full-time. Throughout this journey, they were posting long and short form videos on a few different channels, and learned a lot about analyzing analytics, editing and creating a style that worked for them. That next March, they moved to Arizona and continued growing and posting content.
In June 2022, after attending VidCon, they decided to start consistently posting short form content on YouTube. After they decided to specifically make content for YouTube Shorts instead of re-uploading their TikToks, they saw the kind of growth potential that was possible and have not turned back since.
What exactly is that growth? Since January this year, the Pink Shirt Couple grew from 1 million subscribers to 12 million today! In April, they held a party for all their subscribers to celebrate 10 million, and are being recognized daily by local fans. They aim for positive, fun, goofy, content suitable for all ages and families from all over the globe. No one knows what the future holds, but with their strong work ethic, innate comedic abilities and strong business skills, Pink Shirt Couple say they are just starting! Here are their tips for what worked for their channel.