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Creator and Artist Stories

Meet your August On The Rise nominees

By Devon Storbeck and Christine Wang

YouTube Partner Support

In our monthly On The Rise program, we identify four partners whose channels drive significant YouTube watch time but haven’t yet reached the 100,000 subscriber mark. With your help, we’re sharing with you four dedicated partners who’d like your help to jump-start their audience development and channel growth. This August we’re excited to introduce you to partners whose content covers the worlds of beauty, cooking, style and celebrities.

We hope you enjoy them--and you can actually help these partners succeed further on YouTube. Review their videos below, vote for your favorite here, and one of these candidates will have the opportunity to be featured across YouTube later this month. In addition to your votes, each channel will be evaluated on criteria such as viewer engagement and channel optimization techniques to decide which partner we’ll feature.

In past months, featured On The Rise partners like mathmeeting and starofmay have gained many subscribers and seen their careers take off, in large part due to your support. This month’s poll will be open until August 13, 5 p.m. PT, so don’t forget to vote for your favorite channel. Check back to see which channel will be featured on August 30.

With five video series ranging from fashion trends, celebrity looks, and hair and nail styles, the girls from Videojug share a myriad of beauty tips and tricks throughout the week.


Aloha! Based in Hawaii, Beth’s channel focuses on fast and easy meals, desserts and crafts. Watch her make everything from a delicious pineapple cake to a diaper cake tower (can’t eat this, but it’s a perfect craft idea for a baby shower).


Dina Tokio is a U.K. stylist and designer with a passion for vintage and hijab fashion. Her videos capture her styling tips and shopping hauls as well as some vlogs that really highlight her fun personality.


Some of us are really into celebrity happenings, and PopCandiesTV knows it. They upload snippets of celebrity life throughout the day--you can get your fix on their channel.

If you’re interested in participating or have suggestions for partners you think should be featured, we encourage you to visit our On The Rise homepage. You can check out all of our past featured partners on the Featured Partners tab, or nominate a YouTube partner to be considered for the program on the Nominate tab. Feel free to submit nominations for your own channel, or for channels you follow that you think deserve more attention or could be the next YouTube sensation. We’ll continue to feature promising partners who drive YouTube watch time, have fewer than 100,000 subscribers, and produce engaging content on a regular basis.