Our first Guru Challenge-er is Zoo York, a cutting-edge skateboarding and apparel outfit. These guys seem to have endless imagination and came up with a clever way of spreading the word about their product (hint: it involves throwing cockroaches on suit-types). But now they want to hear from you. Make a response video and show them how you use your creativity to publicize yourself and what you love.
Influential designer, street-style maven and Zoo York supporter Marc Ecko kicks things off with his own response video:
So accept the challenge and show these guys how you spread the word about the things you care about most. And remember: Play it cool, don't disrespect, and you just might find your video blowing up in a New York minute.