Across Europe, creators aren’t just posting videos — they are building the media businesses of the future. They hire camera crews, manage studios, and green light their own shows.
Together, this creative community contributed over €8.4 billion to the EU’s GDP and supported more than 220,000 jobs in 2025. But too often, creators are left out from the decisions that impact the future of their businesses.
When we surveyed 20,000 creators across all 27 EU member states as part of a landmark creator consultation, they spoke with one voice.
Creators aren't asking for special privileges — they simply want policymakers to ensure a fair, level playing field for media businesses big and small.
Watch their stories below to see what it takes to build a modern creative business, and how Europe can help them thrive.
