Creators are taking over TV – here are 10 tips

You know we're always talking about meeting viewers where they are, and these days, a HUGE part of that is the living room. In a recent discussion, YouTube creator Michelle Khare and YouTube’s VP of Product Management, Christian Oestlien detailed YouTube's rapid ascent on television screens, showcasing how premium content is fueling a disruption that's rewriting the rules of entertainment. Here are 10 quick takeaways but for the full video, be sure to scroll down and check it out!

Go Premium, Baby!

Think "TV quality." Viewers on TV are expecting a polished experience. Invest in good production values. Make it something they want to settle in and watch.

Respect the Couch Time

When someone's chilling on the couch, their time is precious. Make every minute count! Keep your storytelling tight, your pacing engaging, and deliver high-value content that keeps them hooked.

Lean Into the Living Room

TV isn't just a bigger phone. Think about how people watch. It's often a more relaxed, lean-back experience. Tailor your content to fit that vibe.

Dive into TV Analytics

You know we love data! Check your YouTube Analytics and slice it by "living room." See what's already working with TV viewers and use that to inform your strategy.

Be a TV App Explorer

Get cozy with the YouTube app on TV! See what other creators are doing, what feels fresh, and what's getting those views. Inspiration is everywhere!

Go Long (Form)

TV is prime time for longer content. Think documentaries, deep dives, series... give your audience something to really sink their teeth into.

Multi-Device Check is a Must

What looks good on your phone might sound weird on a soundbar. Quality check your audio and visuals on different devices, especially a TV, to make sure everything's balanced.

Story Still Reigns Supreme

No matter how fancy your production, a great story is still king (or queen!). Focus on crafting narratives that captivate and resonate.

Think Global with Dubbing

Want to reach the world? Dubbing and multi-language audio are powerful tools. Make your content accessible to everyone.

Experiment, Experiment, Experiment!

The TV space is still evolving, so don't be afraid to try new things. Play with video length, formats, and styles. See what clicks with your audience.

YouTube is all about connecting creators and viewers, and we're stoked to see how you all take advantage of the growing TV audience. Keep creating, keep innovating, and let's keep pushing the boundaries of what's possible on the big screen!