Awarding the 'uTure' of gaming with an awesome anime prize
Feb 20, 2023 – minute read
Feb 20, 2023 – minute read
YouTube and Ali-A’s mission for uTure was simple: give a platform to upcoming gaming creators to shine and find the next big gaming creator superstar.
Created by global gaming icon Ali-A, who has 18.2M subs and counting, and judged by 14 of the largest gaming creators worldwide, uTure saw contestants from across the globe battle it out for nine weeks in a series of challenges that were designed to test their content creation skills, while entertaining viewers with original and fresh content from gaming creators who they may not have watched before.
Mikeeey's energy and positivity leave an unmistakable impression on viewers at home regardless of what game he's playing on screen, and those are some attributes that I felt set him apart the most.” Ali-A
After some stellar performances it was Mikeeey, a gaming content creator from Alabama USA who reached the summit and was crowned champion. Mikeeey’s journey was edge of the seat stuff, with ups and downs including getting top marks and facing elimination rounds.
“We were so impressed by each of the uTure Season 1 finalists, but Mikeeey really stood out throughout the show," Ali-A said. “His creativity — ranging from his editing, to his rap, to the characters he created and played — ensured that his submissions were memorable for the judges and the audience alike. Mikeeey's energy and positivity leave an unmistakable impression on viewers at home regardless of what game he's playing on screen, and those are some attributes that I felt set him apart the most."
Mikeeey’s story was special, so we needed to give him a prize he’d never forget. He has confessed to being a huge anime fan, and we've found that gaming has enjoyed a rich history of exciting crossovers that have been brought to life on YouTube — ranging from incredible cosplay outfits to the exhilarating gaming content from epic anime video games. Both genres have storytelling at their heart, so capturing a story needed to be at the heart of Mikeeey’s prize.
So, we created a custom comic strip for Mikeeey, that charts his journey through the show on YouTube and immortalizes him forever into his own anime character.
“When I opened the custom comic strip YouTube sent me for winning uTure, I'll be honest I was overwhelmed," Mikeeey said. “I received an email letting me know that YouTube had something special planned for me so I could always remember my time in the competition, but I never would’ve guessed that I’d get a custom comic strip telling the story of my time on the show. It’s always been my dream to be a YouTuber since I was a kid so seeing YouTube recognize me with something this creative and unique to me was the most touching thing ever!"