A future full of opportunities, Made On YouTube
Sep 18, 2024 – minute read
On YouTube, success isn't one-size-fits-all. It’s as unique as our vibrant creators and artists. Whether it’s about self expression, finding community, or reaching financial freedom, we want to offer long-lasting opportunities to forge your own path to success.
And now, we’re bringing the transformative power of AI to that journey, while building on our track record of responsibility. We believe AI will unlock new forms of expression for creators, and that it should put its power to work for you and your creative vision. Today at Made on YouTube, we’re unveiling new ways to connect people, ignite creativity, drive businesses, and champion new voices. Here’s what you need to know.
Last year, we showed you Dream Screen, which lets you generate backgrounds limited only by your imagination in YouTube Shorts. It’s already in the hands of millions of people around the world, but we’re just scratching the surface of what’s to come.
It’s all about empowering your creativity, not replacing it.
We’ll start integrating Google DeepMind's most capable model for generating video, Veo, into YouTube Shorts later this year.
You'll be able to create even more incredible video backgrounds, breathing life into concepts that were once impossible to visualize. Imagine a BookTuber stepping into the pages of the classic novel, The Secret Garden, or a fashion designer instantly visualizing fun and imaginative design concepts to share with their audience.
And for the first time, you’ll also be able to generate 6 second standalone video clips for your Shorts with the help of Veo. For example, if you’re looking through your footage and feel like you’re missing something to help tie it all together, you can effortlessly generate a singular clip that fits right in with the content you’ve already captured.
These creations will be watermarked using SynthID, and we'll apply a label that clearly communicates to viewers it was generated with AI.
Coming up with fresh, engaging ideas can be a challenge. So we’re giving the Inspiration Tab in YouTube Studio a makeover, creating a brainstorming buddy powered by generative AI. It’ll help curate suggestions that you can mold into fully-fledged projects with video ideas, titles, thumbnails, and outlines to match your style.
Next year, we’ll introduce a new shortcut that takes you right to the Inspiration Tab from anywhere you find inspiration, like your top comments, other videos, or even your own catalog.
There's a special connection between you and your most loyal fans on YouTube—the ones who are always there, never missing a moment. And we want to embolden you to connect in even more powerful ways:
And we’re now piloting a new capability with a handful of creators, that will transfer your tone and intonation, the ambiance of your surroundings – and infuse it into the dubbed audio, making the experience sound even more natural.
Today, YouTube is the only platform that shares revenue with creators at scale, across multiple formats. Our YouTube Partner Program pays out more than any other creator monetization platform, and we’ve paid $70 billion to creators, artists, and media companies over the last three years.
As our creator ecosystem has grown, we’ve continued to invest in expanding the ways more creators can make it — no matter how long you’ve been doing it or what your preferred format is. Here's the latest:
We've never been more optimistic about what lies ahead as we continue to relentlessly innovate for our global community. YouTube is where creativity flourishes, communities thrive, and businesses grow. It's a future full of opportunities, and it's all Made on YouTube.