First, we’re launching THE-IQ Creator Program to support health professionals creating high quality health content highlighting underrepresented communities. Beginning today and through October 5, 2023, eligible creators in the US, Canada, UK and Brazil can apply for the program, which includes access to workshops on YouTube best practices and video production, dedicated support from YouTube specialists, and up to $10,000 USD to assist with content creation.
THE-IQ, or Tackling Health Equity Through Information Quality, is a health equity program established in 2022 to bring diverse perspectives and health information from underrepresented communities to audiences on YouTube. THE-IQ kicked off with YouTube’s partnership with KFF, The Loveland Foundation, Reproductive Health (RH) Impact (formerly NBEC) and Satcher Health Leadership Institute to create videos examining health topics through an equity lens. Over 30 videos have already been published so far.
THE-IQ Creator Program helps health professionals meet people where they are – on YouTube – with messages that resonate. Creators can check their eligibility and apply here.