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Inside YouTube

Learning about the prospects for learning

  • By Robert Kyncl
  • Chief Business Officer, YouTube
  • Sep.08.2022
Learning about the prospects for learning
In this installment of my series on the creator economy, I answer more of your questions and share some important updates on how we are giving Learning creators more tools to fuel their enterprises.

One of the key things that separates YouTube from all other platforms is the sheer volume of learning content. You can learn about virtually anything on YouTube, from traditional areas like math and English to more eclectic segments of human knowledge (like this exploration of what makes Queen’s iconic song “Bohemian Rhapsody” so great). There’s also upskilling content, where viewers benefit from the accumulated wisdom of experts to learn how to improve their professional abilities. And on top of all of this is “How to” content, where creators share their expertise on how to do a certain task or project.

According to an Oxford Economics survey, 95% of U.S. users report they learn how to fix practical problems on YouTube. So if you had your fill of how to make sourdough bread during the pandemic, perhaps it’s time to take up vegan ice cream. Best of all, you can learn almost anything for practically nothing.

Learning is the great equalizer. It empowers people from all walks of life and teaches them to fly. I’m proud of how YouTube continues to intellectually enrich viewers from every corner of the globe.”

Learning is the great equalizer. It empowers people from all walks of life and teaches them to fly. I’m proud of how YouTube continues to intellectually enrich viewers from every corner of the globe. And I’m also excited to see how creators are increasingly turning their passion for uplifting others into a business. In this installment of my series on the creator economy, I answer more of your questions and share some important updates on how we are giving Learning creators more tools to fuel their enterprises.


To hear more on the updates and interactive tools coming to YouTube, check out our announcement blog here.