The results are in: Super Bowl LX AdBlitz winners
Feb 13, 2026 [[read-time]] minute read
The Super Bowl isn’t just about the thrill of the best teams in the NFL going head-to-head. We gather together for the excitement surrounding the day - the halftime show, the YouTube Super Bowl LX Flag Football Game, and of course, the ads.
Every year, people turn to YouTube to rewatch and share their favorite highlights surrounding the Big Game, especially the ads. To celebrate the best brands breaking through, we host a competition for the top performing commercials on AdBlitz, our Super Bowl ads and teasers hub. The list is based on a combination of views and engagements from February 1 - 12 at 12 AM ET — highlighting both in-game and digital-first advertisers.
While the Seattle Seahawks won Super Bowl LX, check out the 2026 AdBlitz winners below, with e.l.f. Cosmetics taking home the trophy for their telenovela-inspired ad, combining humor and nostalgia.
e.l.f. Cosmetics: e.l.f. Presenta: MELISA | e.l.f. Cosmetics Game Day Commercial 2026
Amazon MGM Studios: Project Hail Mary | Final Trailer
Budweiser: Super Bowl LX Commercial 'American Icons'
Michelob ULTRA: The ULTRA Instructor ft. Kurt Russell, Lewis Pullman, Chloe Kim, & TJ Oshie | Michelob ULTRA
Jeep: All-New 2026 Jeep® Cherokee Hybrid | Billy Bass Goes To The River (Big Game Ad)
Google: New Home | Google Gemini SB Commercial 2026
Paramount Pictures: Scream 7 | Big Game Spot (2026 Movie) – Neve Campbell, Courteney Cox
Salesforce & MrBeast: First To Find $1,000,000, Keeps It!
Disney: The Mandalorian and Grogu | A New Journey Begins | In Theaters May 22
Pepsi: The Choice | Pepsi | Super Bowl
Expedia: Going Places with Ken
According to Google trends data, the Monday after the Super Bowl sees the biggest increase in searches for “Super Bowl commercials.” Here’s some tips and trends from this year’s collection that brands can consider for future, lasting success:
- Building momentum: With all of the excitement leading up to the game, brands like Budweiser are taking advantage of the full week leading into the game, leveraging early drops and teaser trailers on YouTube to make sure audiences catch their ad as a favorite.
- Evolving nostalgia: This year, we saw brands like Volkswagen and Instacart both tap into a more lo-fi, vintage film aesthetic for their spots, subtly evoking nostalgic emotions to connect with viewers.
- Tapping into Creator talent: Salesforce teamed up with the world’s biggest creator, MrBeast, to create a challenge of their own, leaning into Jimmy’s huge, engaged audience to drive engagement and solve their million dollar puzzle after the game.
- Experimenting boldly: UberEats built on their campaign equating sports with food by creating a library of alternate scenes and celebrity cameos within their app, so users could remix the ad and engage beyond the traditional spot.
Rewatch these ads and explore more by visiting YouTube’s AdBlitz, the go-to for Super Bowl ads before, during and after the game.