Your inside look into YouTube's Creator Day
On Tuesday, March 21st, we hosted our very first #YouTubeCreatorDay in our Playa Vista office in Los Angeles. Over 150 creators attended the event alongside YouTube staff working on Shorts to discuss their experiences, network and connect on a deeper level with their peers.
The atmosphere was electric as attendees mingled, networked and shared their experiences with one another. There were several activations throughout the event, including a photoshoot by a Getty photographer in front of a Shorts-branded step and repeat, a food and beverage station for mixing and mingling and a surprise milestone award ceremony.
The highlight of the event was when Ian Boggs was presented with his Diamond Play Button for reaching 10 million subscribers on YouTube. The attendees got to hear his story as he shared some remarks about how excited he was about reaching this milestone and how Shorts helped him get there.
“I'm a huge fan of YouTube. I've been a huge fan of YouTube since I was a kid. I grew up watching Ryan Higa and Wong Fu Productions and never in a million years thought I would hit 10 million. That's insane! It's just the power of Shorts! And I just wanna say thank you to YouTube again,” Boggs said. “YouTube is frickin’ awesome. I love them so much. Let's get everyone to 10 million by the end of the year. Let's go!”
It’s great that YouTube Shorts is inclusive ... It gives smaller creators who are still growing the opportunity to be part of something bigger” Crystal Muguerza
“I always feel so loved at YouTube and I know other creators feel the same way. Thank you for always having our back and showing the love,” shared Peet Montzingo, another creator who has surpassed the 10 million milestone through Shorts and was there cheering on Ian as he accepted his award.
The event continued with a lively happy hour where attendees could connect and network with one another in addition to YouTube employees across Product, Marketing, Music teams & more.
@Amellionmoves shared her excitement over connecting with her peers and the YouTube team. “It was perfection. I was able to connect with so many creators and plan future collaborations," she said. "The best part was networking with staff, I was able to get a lot of my questions answered!”
These in person events really build a sense of community and belonging, especially for up-and-coming creators who are just getting started. To be able to connect with YouTubers who have already seen success and get tips and strategies from them allows our emerging creators to make connections that last beyond just the event.
“It’s great that YouTube Shorts is inclusive,” shared Crystal Muguerza. “It gives smaller creators who are still growing the opportunity to be part of something bigger! It’s great that these events are so frequent because it gives us the opportunity to strengthen our relationships with other creators that we’ve met at previous events. It makes the Shorts experience even more exciting! You learn more about each creator's journey and success which makes me even more inspired!”
Not only do they form lifelong friendships, but they are able to see how creators of all sizes can see success on YouTube.
“I was blown away by how many creators were there and it was so cool to see creators of all sizes networking and exchanging tips. It was so nice to catch up with creator friends I’ve made in the YouTube community and meet some new ones, shared Scott Frenzel, a creator who has been able to skyrocket to over one million subscribers this past year from Shorts.
We'll admit it — the YouTube's Creator Day Mixer was a huge success. It was heartwarming to bring together a community of creators and provide valuable insights and resources to help them succeed on the platform.
If you’re interested in learning more about the YouTube Shorts Creator Community and how you can get involved, you can find more information here. To apply for an invitation to join the community, head over to our page on the YouTube Creators site and fill out this form.
Photo credit: Jon Kopaloff/ Getty Images