What are some strategies you used on YouTube to grow your business?
I started showcasing my designs and custom-made hijabs in my content creation, incorporating a mix of informative, educational, and entertaining elements. I made sure to stay on top of current trends and incorporate them in my videos, while also prominently featuring my brand, Zahraa The Label. This organic marketing approach proved to be a win-win situation as viewers frequently asked about my outfits and I would direct them to my website. I utilized not only Shorts, but also long-form content, to build a deeper connection with my audience. I shared my daily vlogs, behind-the-scenes content of photoshoots and even a glimpse into my warehouse, which allowed my audience to put a face to the brand. It's a truly rewarding experience.
How have you used your YouTube audience to inform your business’ direction?
As a highly engaged content creator on YouTube, I've developed a strong connection with my subscribers and have built a loyal following in a short period of time. I always respond to comments and prioritize interaction, making sure my engagement game is always on point. When I promise my subscribers a new video, I follow through and post it.
Additionally, I utilize the community section to actively respond to their comments and keep the conversation going. To further enhance the connection between my brand, Zahraa The Label, and my followers, I include a link to the brand and a special discount code in my description box. Whenever someone asks about my outfit, I not only share the link and code, but also remind them to check the description box for any links they may need. This approach has greatly contributed to the growth of my business and solidified the connection between my brand and my followers.