From reality shows to music and books, how have you used your YouTube audience to inform the direction of your business?
My YouTube Subscribers are the first ones to know the next thing I'm coming up with. We usually create videos to entertain but we sometimes use them to announce important events we are developing. Some time ago, we shared an exclusive video talking about the INCONDICIONAL TOUR: Yolo Aventuras Musical Tour.
We let our audience know all the information through video and then, through links in the comment section, helped them acquire the tickets. We also created YouTube Shorts, to spread our message even more, and drive traffic using pinned comments.
Could you share an example of how you have used YouTube tools to grow your business?
We have written two books. Every time we launch a new one, we try to make a couple of long format videos and YouTube Shorts to advertise the event. The quantity of pieces of content is variable, but we usually use the book as a resource to create a better video.
Once we used a random internet product to bust the myth that you couldn’t read the book without looking at it. It was fun to film, it showed the book in a cute way and we made it part of the content.
We had also used the book to play the game of "Would you rather...". I think we try to adapt our content to the business needs and it has worked really well so far.