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YouTube Creator Bailey Sarian

‘This is so embarrassing’: Bailey Sarian reacts to her old YouTube videos

The ‘mystery and makeup’ creator had phenomenal growth in 2020

In 2013

… a very nervous Bailey Sarian filmed her first YouTube video with her phone, while sitting on her bedroom floor. 

In 2020

… the “mystery and makeup” creator, known for discussing true crime videos, grew by 2,926,806 subscribers!

Celebrating 7 years on YouTube

At the end of 2020, we asked Bailey to take a trip down memory lane with us, so we could see her YouTube career through her lens. Though we only had room to list the top 10 breakout creators in 2020 in the Culture & Trends report, we also wanted to highlight creators, such as Bailey, who had their own standout year.


Behind the scenes

In a cut that didn’t make it into this video, we asked Bailey what she’d like to say to the rest of the YouTube community. 

In her words:

I really hope if you’re watching this and you’re a content creator: Do something you want to do, deep down.”

“I’m so thankful for all of the opportunities and all of the new subscribers and friends that I have made through my channel. And I have so much gratitude for all of you, and also to YouTube for allowing me to have this platform and create this community, as well.

It’s just been wild! I haven’t really had a chance to wrap my brain around it.

I really hope if you’re watching this and you’re a content creator: Do something you want to do, deep down. I think we all have an idea that we want to do, but we’re afraid… is our audience going to like it? And you’re feeling unsure.

Here’s some advice to you: Just do it! 

Just do it.”


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