NBCUniversal brings YouTube Creators to the heart of the action at the Milano Cortina 2026 Winter Olympics

Today, YouTube creators are the new all-access guides for fans of the Olympic Games. And creators aren't just reporting on the Games; they're translating the unfiltered energy, emotion, and achievement for a new generation.

During Paris 2024, there were 12 billion views of Olympics content on YouTube and more than 850 million unique viewers, including creator content. For the second time, we're teaming up with NBCUniversal to send even more of YouTube’s top creators to the Milano Cortina 2026 Winter Olympics. They will take you beyond the competitions from their POV, sharing the real-time journey of Olympic hopefuls from the trials to the Games themselves— exclusively on YouTube.

🏅 Kicking Things Off: The Road to the Winter Games

Ahead of the Milano Cortina 2026 Winter Games beginning on February 6, YouTube – in partnership with NBCUniversal – is sending a powerhouse team of creators and sports personalities to give fans an unparalleled look at the Team USA trials.

The lineup features top creators like Anwar Jibawi, Cleo Abram, and Alisha Marie, alongside high-profile personalities including Kylie Kelce, Olympians Adam Rippon and Tara Woodall, and Paralympian Hunter Woodall. This team will be in the heart of the action, documenting the real-time journeys of 40 Olympic and Paralympic hopefuls as they compete for a spot on Team USA. From curling to ice skating, the group will capture the experience from an entirely new point of view, sharing their experiences exclusively on their YouTube channels.

🇮🇹 The Main Event: The Milano Cortina 2026 Olympics

For the main event, as part of NBCUniversal’s Milan Cortina Creator Collective, YouTube creators are heading to Italy to be fully immersed in the action of the Winter Games across Milan, Livigno and Cortina. In an Olympics first, YouTube creators in NBCUniversal’s program, will take their followers into the Athlete Village and behind the scenes of the Games, bringing viewers unprecedented access that they can’t find anywhere else.

YouTube creators Alexa Riviera, Ashley Alexander, Jordan Howlett, MMG, Cleo Abram, and Olympian Tom Daley will be sharing the sights, sounds and emotions from Italy, taking you from the opening ceremony all the way to the final medal count. Matt Rogers and Bowen Yang, hosts of the hit podcast "Las Culturistas," will also be in Milan filming a special Olympics-themed season of their “Two Guys, Five Rings” podcast on YouTube in partnership with NBCUniversal and iHeartMedia. And Kylie Kelce is taking her Wave Original series "Not Gonna Lie" on the road, bringing fans behind-the-scenes with Olympic hopefuls on their journey from the Team USA trials across the US to the Games in Milan.

To follow along with your favorite YouTube creators and dive into NBC Universal’s official highlights, search for the ‘Winter Olympics’ on YouTube.