YouTube makes David Geffen Hall the new home of Brandcast for the next 3 years
Oct 30, 2023 – minute read
For the eighth month in a row, people spent more time streaming YouTube on the TV screen than any other service in the US, according to the latest Nielsen Gauge Report. In fact, over 150M people are now watching YouTube on connected TV screens every month.
In a world where people can watch anything, the world watches YouTube. From the biggest sports like NFL Sunday Ticket, to cultural commentary and conversation, to worlds of creator-driven content, viewers can find everything they love on YouTube. Recent top categories of most-watched videos streamed on YouTube via connected TVs spanned music, content from creators and even short-form video.
As part of a multi-year partnership, Brandcast will return to New York’s David Geffen Hall, Lincoln Center through 2026.
Now, we’re excited to announce that YouTube Brandcast is back at the Upfronts in 2024. As part of a multi-year partnership, Brandcast will return to New York’s David Geffen Hall, Lincoln Center through 2026.
YouTube’s third Brandcast at the Upfronts will be on Wednesday, May 15, 2024 at 6:00 pm ET.
For over two decades, YouTube has been the home of video creation. Creators are producers, directors, and talent all rolled into one, and every day, billions of viewers turn to YouTube for an always-on stream of diverse creator content. So much so that creator-driven content is now an economy unto itself, contributing over $35 billion to the U.S. GDP and supporting more than 390K full-time equivalent U.S. jobs. And creators in the US and across the world know there is no better place than YouTube to tell their stories, whether they’re packaged in a 15-second Short or a 15-hour live stream.
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Everything creators love about YouTube also makes it a rich canvas for brands. Compared to other platforms and services, YouTube offers multiple formats for creative expression, a highly engaged audience compared to other streaming entertainment services, plus the insights to help you optimize your campaigns in real time. We’re excited to highlight even more creator stories, innovative new features, and award-winning advertising on YouTube again at Brandcast to inspire your next breakthrough campaign.
YouTube remains the best opportunity for brands to stay relevant and connect with viewers and creators alike, driving engagement in the place where the world comes to watch.