You Drive the YouTube Experience

Over the past few weeks, you may have noticed that we've been working with select partners to improve YouTube's presentation of advertising on their videos in a manner that brings you creative, compelling content and should also increase revenue flow to artists and content owners.

So what's new? Today we're offering select partners the ability to incorporate YouTube InVideo ads into their content. These are animated overlays that appear on the bottom 20 percent of a video. If you're interested by what you see there, clicking on the overlay launches a deeper interactive video ad that we think is relevant and entertaining. (The video you were watching is temporarily paused.) If you choose not to click on the overlay, it will simply disappear, so that you're in full control of your YouTube experience.

So keep an eye out for this new feature, and please do send us your suggestions and feedback. As always, we're looking to improve the experience with you in mind.



Yours,

The YouTube Team