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Update on YouTube’s Promoted Videos

By Jonathan Goldman

YouTube Software Engineer

Update: As of December 1st, 2011, you will start to see Promoted Videos referred to as TrueView in-search and TrueView in-display.

In November of 2008, we began to dabble with a feature that you and advertisers could use to make videos easier to find, since at the time you were uploading 13 hours of video every minute. The feature was Sponsored Videos, and we soon changed the name to what you know today as Promoted Videos. Flash forward to 2011—we're talking about 48 hours of video uploaded every minute, and Promoted Videos have now reached one billion views globally.

Whatever your search, companies and creators across all genres are using Promoted Videos to bring content to your attention. Maybe you’re a little self-conscious about your breath and Orabrush can help you out using Promoted Videos to demonstrate their tongue cleaners. Perhaps you’re a skater and Original Skateboards are bringing you the latest in longboarding technology. Or maybe you’re seeking the infinite grilling wisdom of the BBQGuys, and their Promoted Videos around the Superbowl can bring you the perfect smoked brisket recipes.

If you're interested in learning more about Promoted Videos, we recently announced some updates so hop on over to the Inside AdWords blog for the full details.