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Trend: Alternate Channels for Charity

By Ramya Raghavan

Nonprofits & Activism

Tough economic times haven't stopped some of YouTube's most recognizable faces from giving back to organizations they care about; many YouTube partners are donating time and money to ensure that nonprofits thrive during the recession.

For example, KevJumba and HappySlip each set up alternate accounts and have vowed to donate all of the proceeds from these accounts to charity. KevJumba announced his charity channel, JumbaFund, on May 1 of this year, noting that each month his subscribers would get to vote for the charity that deserved the month's earnings. He has made good on his word: in the month of May, 43,000 users voted that the month's earnings of $1,708.51 should be donated to St. Jude's Children's Research Hospital, and Kev followed through. In June, acknowledging the swell of user interest around Michael Jackson's death, he donated $1,432.71 to one of Jackson's favorite charities, the End Hunger Network.

Taking KevJumba's cue, HappySlip announced that she would donate all of the earnings from her alternate channel, ChristineGambito, to Operation Smile.

Other YouTube partners, like LisaNova, iJustine and the Vlogbrothers, are making a difference in another way. They're donating their time and skills to nonprofits in need by creating videos for them through YouTube Video Volunteers, a new program that connects skilled video-makers with nonprofits who need a little help in the realm of video production. For example, see the video that Vlogbrother John Green just created about the Book Wish Foundation, a nonprofit that provides books and reading lights to refugees:

Giving back on YouTube isn't just limited to YouTube partners -- you can do good now by taking part in Video Volunteers or by encouraging others to donate to a worthy cause. Let us know how you're helping in the comments below. We'd love to help you broadcast your cause...and your video-making skills.