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Top 10 ads you watched on YouTube in 2020

  • By Soo Young Kim
  • Group Product Marketing Manager, Ads Marketing
  • Dec.01.2020
The year-end YouTube Ads Leaderboard celebrates the ads that got the most views, shares, and all-around love from YouTube audiences around the globe

John Krasinksi shows us how to pahk, Jimmy Fallon hits the track, Google remembers Loretta, and Lebron James proves that no matter what we face, we just can’t be stopped. December is here and it’s time to take a look back at YouTube’s top ads of the year.

If you’re not familiar with the list, the year-end YouTube Ads Leaderboard celebrates the ads that got the most views, shares, and all-around love from YouTube audiences around the globe. As this year brought unprecedented and unpredictable shifts for both consumers and brands, one thing remained true: Now, more than ever, people are turning to YouTube.

Ads this year generated a massive 470 million+ views and 1.3 million+ likes.”

Ads this year generated a massive 470 million+ views and 1.3 million+ likes – with 714,000 of those likes going to Clash of Clan’s short film, Lost and Crowned. And while the list often features ads from the Super Bowl, the top game-day ad in 2020 hit a different tone than usual. Google’s Super Bowl spot Loretta received many accolades after it shared the emotional, true story of an 85-year-old man who uses Google products to help him ‘not forget’ the memory of his late wife. (Interesting fact: He’s also the grandfather of a Google employee.)

But it was Nike’s You Can’t Stop Us that took the top spot for the second time, with a video that spoke to the power of resilience through the emotional comeback stories of sports icons Lebron James, Serena Williams, Tiger Woods and more.

This will be a year to remember, with ads we won’t soon forget. So, without further delay, we present the 2020 year-end edition of YouTube’s Top Ads Leaderboard.