The Hunt
Starting earlier this week, fans across New York, Los Angeles, Nashville, London, Chicago, Mexico City, Berlin, Melbourne, Sydney, Paris, Montreal, Toronto, and São Paulo started to discover bespoke murals around their cities. Each image displayed a QR code that unlocked a YouTube Short with a clue - one letter each - that fans had to collectively unscramble. The ultimate reveal was the phrase - “for a fortnight” - that led to an announcement from Taylor via a YouTube Short confirming the first single on the album would be “Fortnight (feat. Post Malone).”
Directly after the premiere of the official music video, Swift dropped her first Short for the #ForAFortnightChallenge giving viewers 14 little glimpses of her everyday life.