Supporting French culture, online, in collaboration with Arte and CNC
Nov 24, 2020 – minute read
The pandemic has changed our world as we know it — including the way we experience the arts.
Now, with 40 percent of French users coming to YouTube for cultural content, YouTube France is joining forces with two leading cultural institutions — Arte and CNC (Centre National du Cinéma et de l’image animée) — to support the French creative ecosystem.
This “Savoirs & Cultures” partnership will focus on education and culture. The joint work of these organizations — who have already been collaborating for some years now — will unfold in three ways:
A dedicated training program
A fund to support original culture and learning content
Arte’s curated work on YouTube’s Learning Hub in France
About the program
The year-long training program will help increase the YouTube presence of 11 iconic French cultural institutions and 25 learning creators. It will cover the following: content strategy, live content production, revenue generation and copyright tools.
Some of the organizations that will benefit from this program include: the Louvre Museum, L’Opéra de Paris, le château de Versailles and the Comédie Française.
Among the content creators, there are EduTubers, such as C’est une autre histoire, Espace des Sciences and Cyrus North.
This partnership also involves a $1 million euro fund that will be co-financed by both CNC and YouTube to support original content creation in education and culture. Additionally, this collaboration with Arte will include highly-curated content that can be found in YouTube's French Learning Hub.
We believe YouTube has a role to play in building and preserving a sustainable creative industry in France — and even more so in the context of a pandemic and a global economy recession. The partnership with Arte and CNC sets the groundwork for future collaborations all around the world.
More about Arte
This partnership is part of a wider collaboration between YouTube, CNC and Arte that's spanned several years to promote French culture. online. Arte launched its YouTube channel in 2005. Since then, it has become a multi-channel network of more than 37 channels with 6 million subscribers. This European public service channel promotes cultural programming — spanning across history, science and pop culture to investigative reports and documentaries.
More about CNC
The CNC has been working 70+ years to promote film and audiovisual industries, and it’s become a point of reference for creators of all genres. Since 2016, CNC / Talent supports audiovisual creators in their professionalization through training programs and creative residencies, building bridges between professional creators and emerging talents.