Today we’re happy to share that we’ve reached publishing deals with BMG Rights Management, Christian Copyright Solutions, ABKCO Music, Inc., Songs Music Publishing, Words & Music, Copyright Administration, Music Services, Reservoir Media Management, and Songs of Virtual - which means more of the great music you all love on YouTube, and more opportunities for artists to make money. These publishers represent works from artists like Adele, Cee Lo Green, Foo Fighters, The Rolling Stones, Sam Cooke, and many others.
Our Content ID system allows music publishers to identify the works of songwriters whether the compositions appear in an original sound recording or in a cover version, using information provided to us by the publishers. This means that more songwriters will be able to share in more of the revenue that the YouTube community’s creativity yields. Content ID is used today by 3,000+ partners including every major US music publisher, record label, network broadcaster, and movie studio.
These new deals, along with the licenses from the many publishers who have opted in to last year’s deal with the NMPA / Harry Fox Agency, will allow us to monetize nearly all of the user generated videos with music on YouTube. Why is this important? When these publishers allow YouTube to run ads alongside user generated videos that incorporate their compositions, then the publishers, the songwriters they represent, and the record labels and artists using their compositions, all make money - so they can reinvest in their careers and keep making great music, and the music industry can thrive.