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Rumblefish launches user-friendly music program for YouTube community

By Ali Sandler and Glenn Brown

Music Partner Manager and Head of Music Partnerships

Do you ever wonder how to find music you’re allowed to use in your videos? Have you had a video blocked due to unauthorized use of music? Well, we are happy to show our support for a new site called FriendlyMusic. FriendlyMusic gives YouTube users the option of purchasing a lifetime license to edit a song into their video. How does this work? Go to and browse through their catalog of pre-cleared music for YouTube. You then have the option to purchase an mp3 and download the track. Once you download it, the track is yours and subject to your creativity. Add it to a YouTube video, create a mash-up with, or add it onto the existing audio in your YouTube video. Videos with Friendly Music soundtracks are licensed for unlimited views for the life of the video all over the world. 

Since its launch, YouTube has pioneered ways for users to get professional music into their videos while respecting copyright -- and generating revenue and promotion for artists, songwriters, and music companies. Through Content ID and a series of unprecedented deals with music labels and publishers, we’ve turned user-made music videos into a business opportunity as well as a form of expression. With Audioswap, we built a library of songs you can drop right into your existing YouTube uploads. And with countless artists, we’ve hosted DIY music-video contests and film festivals.

To be clear, many of the FriendlyMusic tracks are still available for free in Audioswap. What’s new is that the FriendlyMusic store offers you up-front reassurance that specific songs are pre-cleared for your video -- plus the ability to edit those songs in your own video editing tools, at the point of creation. This marks the first time a music company has offered YouTube users a direct license. We’re excited about it and we hope you are too. 

Try it out and let us know what you think.