Captain J Balvin holds the trophy high after Team J Balvin's victory at the Super Bowl LX Flag Football Game on YouTube

NFL and YouTube partnership brings global flag football to 14 million viewers


This past weekend, the NFL and YouTube returned to the field for the Super Bowl LX Flag Football Game— and fans couldn't get enough.The global broadcast drew over 14 million live views, which is more than double the number of views from last year’s showdown in New Orleans.

Fans tuned in from all over the world to watch the action on the NFL’s YouTube channel or via simulcasts on some of the participating player’s YouTube channels. Team J Balvin took home the trophy, outlasting Team Druski in a high-energy matchup. With Cam Newton and Michael Vick serving as quarterbacks and coaching from Deion "Coach Prime" Sanders and Ryan Clark, the game delivered plenty of big plays from start to finish.

This was YouTube’s third flag football collaboration with the NFL, following previous games in London and at Super Bowl LIX, and we’re just getting started. According to a recent YouTube Culture & Trends Report, NFL-related videos on YouTube amassed over 20 billion views in 2025 alone.1 As our partnership grows, you can look forward to more flag football games at the next two Super Bowls.

Check out the top moments and photos from the game.

Captain Druski sits on the turf in a wide leg stretch, wearing his black number 23 jersey and sunglasses.
Captain J Balvin, wearing a white jersey with number 7, stands on the field holding a football and looking off-camera during the Super Bowl LX Flag Football Game.
Rakai of Team Druski, wearing a black jersey with the number 25, sprints down the sideline with the football during the Super Bowl LX Flag Football Game.
Ashlea Klam of Team J Balvin, wearing a white number 32 jersey and a black headband, secures the football and prepares to make a move on the field.
Creators PlaqueBoyMax and Ross Smith pose on the field with "Gamer Grandma" during the event.
Deestroying (Donald De La Haye) of Team Druski, in a black number 11 jersey, reaches out to pull the flag of a diving Jay Cinco who is clutching the football near the sideline. Benson Boone watches the play unfold from the right.
In a chaotic celebration, J Balvin is doused with water by his teammates while being interviewed by Kay Adams. Neal Mohan and other creators look on and laugh as the celebration continues around the championship trophy.


  1. Source: YouTube Data, Global, 2025
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