NFL and YouTube partnership brings global flag football to 14 million viewers
Feb 12, 2026 [[read-time]] minute read
Feb 12, 2026 [[read-time]] minute read
This past weekend, the NFL and YouTube returned to the field for the Super Bowl LX Flag Football Game— and fans couldn't get enough.The global broadcast drew over 14 million live views, which is more than double the number of views from last year’s showdown in New Orleans.
Fans tuned in from all over the world to watch the action on the NFL’s YouTube channel or via simulcasts on some of the participating player’s YouTube channels. Team J Balvin took home the trophy, outlasting Team Druski in a high-energy matchup. With Cam Newton and Michael Vick serving as quarterbacks and coaching from Deion "Coach Prime" Sanders and Ryan Clark, the game delivered plenty of big plays from start to finish.
This was YouTube’s third flag football collaboration with the NFL, following previous games in London and at Super Bowl LIX, and we’re just getting started. According to a recent YouTube Culture & Trends Report, NFL-related videos on YouTube amassed over 20 billion views in 2025 alone.1 As our partnership grows, you can look forward to more flag football games at the next two Super Bowls.
Check out the top moments and photos from the game.
Team Druski: Deestroying, Kane Brown, Diana Flores, Marlon, PlaqueBoyMax, Young Miko, Rakai, Adam W and Sketch
Team J Balvin: Jay Cinco, Ashlea Klam, Jesser, Ross Smith, Speedy Morman, Pierson Wodzynski, Benson Boone, Eladio Carrión and Ryan Castro