1. Tell us about "Comedy Thunder." Where did the idea come from and what can the YouTube community expect?
It’s our version of a comedy festival. Each week the eight channels will tackle a topic that we select, like cute animals or blockbuster movies, and give their comedic take on it. We will also have surprise YouTube guests taking part in the series.
From GoPotatoTV to Cyr1216, we want to showcase the best, up and coming comedy talent that YouTube has to offer. We're re-creating the experience of going to Montreal for Just for Laughs or HBO's now-defunct Aspen Comedy Festival and bringing it to YouTube. Like popping into a showcase at a big comedy festival, viewers will see a range of comedic styles.
2. You've had previous success with series like "Key of Awesome" and "Obama Girl." What words of advice would you give to other YouTube content creators looking to build their audiences?
YouTube is a social platform. Your audience wants to talk to you. Ask them questions. Get opinions and then feature them in your videos. You are leading a conversation.
3. Are you hoping to help the comedy groups you're working with get discovered? Is this kind of collaboration the future of online video?
Collaboration and cross promotion between channels is not the future of online video – it is the present. It is what makes YouTube a unique and social experience. Fans get excited seeing their favorite YouTube users show up on other channels they love. I am hoping that the series helps these channels grow their audience so they can get closer to making online video their full-time jobs.