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New YouTube Insight Feature: Do People Like Your Videos?

By Tracy Chan and Kenny Stoltz

Product Managers

YouTube Insight, our video analytics tool, is full of useful information about your video views. You can find out which state or country your views come from, the websites that send you the most traffic, or the parts of your video that keep your viewers' attention. But while views are an important indicator of popularity, they are not the full picture: you know people are watching your video, but do they really like it?

Since the beginning of YouTube, many of you have been looking at the community's feedback to answer this question -- reading comments, looking at ratings, and checking favorites. Today, we hope to make it easier for you to find out who likes your videos (and who doesn't) by launching our newest YouTube Insight feature: a "Community" tab that allows you to see how YouTube users engage with your content over time and depending on their geographic location. You can see total numbers related to ratings, comments, and favorites (or all of them combined), as well as the average number of actions the community takes per view of your video. For example, if it looks like your rating is 3/5 stars, but the average Japanese viewer is giving you 2, while the French tend to give you 5, you'll now know where your real fans are located.

We think this new feature will be useful to many of you, whether you are an advertiser trying to figure out what users think of your new product (not just whether they started to watch the commercial), or a professor curious whether your Plato lecture is starting conversations among users in Greece.

We hope this feature will answer the question du jour: is he (or she) just not that into you?