In order to expand the categories that are eligible for our health features, an expert panel convened by the National Academy of Medicine (NAM), the Council of Medical Speciality Societies (CMSS) and the World Health Organization (WHO) published a set of principles on identifying credible sources. Subsequently, we partnered with the Academy of Medical Royal Colleges (AoMRC), who convened an advisory group of UK experts (including the General Medical Council, NHS England, the Royal College of Nursing, and the Patient Information Forum) to produce a set of principles which complements the NAM, CMSS and WHO work for UK application, to assist YouTube in more effectively assuring the credibility of providers of health information.
Professor Dame Helen Stokes-Lampard, Chair of the Academy of Medical Royal Colleges said, ‘We all know how difficult it can be to differentiate between healthcare information from trusted and reliable sources, and content which is inaccurate or of doubtful provenance. We were delighted therefore when YouTube asked to partner with us to help find a solution. I am pleased to say we have been able to draw on our own expertise and that of organizations from across the UK healthcare landscape to produce an easy to apply set of principles which will ultimately benefit everyone who turns to YouTube seeking trustworthy health information.’
How to apply
- Applicants must be a licensed doctor, nurse or psychologist
- Applicant must agree to the health information sharing principles as set out by the AoMRC
- Channel must not have any active Community Guidelines strikes
- Channel must have a minimum of 2,000 public watch hours in the last 12 months, or 5 million valid public Shorts views in the last 90 days
- Channel must be primarily focused on health information
- Application form (with full details on eligibility requirements) can be found here
In the coming months, eligible channels that have applied through this process will be given a health source information panel that identifies them as a licensed healthcare professional and their videos will be eligible to appear in relevant search results in health content shelves. Applicable health channels in the UK can apply from June 12th at health.youtube, and we’ll continue to expand availability to other markets and additional healthcare professions in the future.
This is a big step towards helping people more easily find and connect with content that comes from the extraordinary community of health creators on YouTube – the smart, dedicated and creative individuals and organizations who are transforming the ways that we share medical information. Whether you have busted medical myths with Doctor O’Donovan, learned about period pain from Dr Simi Adedeji, found ways to cope with anxiety through Dr. Julie, or better understood breast cancer thanks to Cancer Research UK, there are communities on YouTube that are helping people become more informed, engaged and empowered about their health.