Mmm mmm good - YouTube videos now served in WebM
If you travel abroad frequently, you know that charging your electronic devices is not always an easy task. Power adapters for cellphones and computers don’t always fit into local power outlets, meaning you have to pack converters. Think of video on the web in a similar way. Currently, there are countless devices used to record videos and hundreds of different video file formats. Even more, certain web browsers that you use to view video online only accept certain ‘codecs’ - or programs used to encode, transmit and playback video files - and others require plug-ins (converters) to integrate the video file with the browser.
Despite these complexities, one of our key aims is to deliver great content to you wherever you are - regardless of device, browser or other technical specification, so you never have to remember that complicated “power adapter converter” to watch a video.
To that end, all new videos uploaded to YouTube are now transcoded into WebM. WebM is an open media file format for video and audio on the web. Its openness allows anyone to improve the format and its integrations, resulting in a better experience for you in the long-term. As we work to transcode more videos into WebM, we hope to reduce the technical incompatibilities that prevent you from accessing video while improving the overall online video landscape.
Transcoding all new video uploads into WebM is an important first step, and we’re also working to transcode our entire video catalog to WebM. Given the massive size of our catalog - nearly 6 years of video is uploaded to YouTube every day - this is quite the undertaking. So far we’ve already transcoded videos that make up 99% of views on the site or nearly 30% of all videos into WebM. We’re focusing first on the most viewed videos on the site, and we’ve made great progress here through our cloud-based video processing infrastructure that maximizes the efficiency of processing and transcoding without stopping. It works like this: at busy upload times, our processing power is dedicated to new uploads, and at less busy times, our cloud will automatically switch some of our processing to encode older videos into WebM. As we continue to transcode the remaining inventory, we’ll keep you posted on our progress.
In keeping with our goal of making videos universally accessible, we will continue to support H.264 as an important codec for video on YouTube. We are also committed to continuing to develop our HTML5 video player that we announced last year, and if you’d like to join the opt-in trial, you can do so here.
Despite these complexities, one of our key aims is to deliver great content to you wherever you are - regardless of device, browser or other technical specification, so you never have to remember that complicated “power adapter converter” to watch a video.
To that end, all new videos uploaded to YouTube are now transcoded into WebM. WebM is an open media file format for video and audio on the web. Its openness allows anyone to improve the format and its integrations, resulting in a better experience for you in the long-term. As we work to transcode more videos into WebM, we hope to reduce the technical incompatibilities that prevent you from accessing video while improving the overall online video landscape.
Transcoding all new video uploads into WebM is an important first step, and we’re also working to transcode our entire video catalog to WebM. Given the massive size of our catalog - nearly 6 years of video is uploaded to YouTube every day - this is quite the undertaking. So far we’ve already transcoded videos that make up 99% of views on the site or nearly 30% of all videos into WebM. We’re focusing first on the most viewed videos on the site, and we’ve made great progress here through our cloud-based video processing infrastructure that maximizes the efficiency of processing and transcoding without stopping. It works like this: at busy upload times, our processing power is dedicated to new uploads, and at less busy times, our cloud will automatically switch some of our processing to encode older videos into WebM. As we continue to transcode the remaining inventory, we’ll keep you posted on our progress.
In keeping with our goal of making videos universally accessible, we will continue to support H.264 as an important codec for video on YouTube. We are also committed to continuing to develop our HTML5 video player that we announced last year, and if you’d like to join the opt-in trial, you can do so here.
The world of online video is incredibly complex and dynamic. Yet, our goal is to ensure that nothing stands between you and the great content you’ve always enjoyed. We’ll continue to invest in new video technology that improves the experiences for all users, builds a better infrastructure for online video, leads to greater access of information and spurs continued innovation.