There is an audience for every kind of video on YouTube, from beauty videos to Ultimate Fighting. Because of this diversity, it's important that we provide advertisers with tools that give them control of where their ads are shown, and to whom. Innovations like the Video Targeting Tool and re-marketing are only two of the many ways we've given advertisers greater control of their YouTube presence and helped them get in front of the exact audience they want to reach.
While advertisers have great targeting options for their ads (like overlays and in-stream ads), sometimes they want similar controls when it comes to their videos themselves. For example, gaming companies or movie studios may wish to upload trailers to YouTube that highlight content rated for audiences above a certain age. Or, alcoholic beverage companies want to ensure that the videos they upload as part of their campaigns are only made available to registered users above the legal drinking age.
We're constantly looking to build tools and features that make YouTube a safer place for users, partners and advertisers. We hope that voluntary age-restricting will increase advertiser flexibility and control while staying true to our responsibilities as a trusted video platform.
Advertisers wishing to age-restrict their content should reach out to their account representatives.