Skip to Main Content
A hero image for YouTube's "New Live Updates," showing various new features like members-only streams and AI-generated highlights on mobile and tablet screens.

Announcing our biggest updates to YouTube Live


Imagine you're at a concert, holding a hand-drawn sign. For one incredible moment, the artist on stage looks right at you and smiles. You're one of thousands, but the connection feels personal.

That's the magic of livestreaming on YouTube. When a creator calls out your handle or answers your question in the chat, that excitement is instantly shared with thousands around the world, creating a one-of-a-kind connection.

On average, over 30% of daily logged-in YouTube viewers watched live content in Q2 2025 alone

It’s this unparalleled interactivity that draws viewers in. On average, over 30% of daily logged-in YouTube viewers watched live content in Q2 2025 alone, turning to streams for everything from let’s plays to Q&As.

That’s why, at Made on YouTube today, we announced new features that are part of the largest upgrade to Live we’ve ever made.

Grounded in community feedback, these features are designed to help creators get discovered, grow their channel and increase their earnings.

A mobile phone showing a creator practicing before starting a vertical livestream, with a 'Go Live' button at the top of the screen.

Helping you get started

We heard that getting started can be daunting, so we built an option to practice before going live — to give creators a way to test their setup with no risk. Try out and experiment with new tools and go live to the public whenever you are ready.

A mobile screen showing the YouTube app's 'Playables on Live' feature, where a creator selects a game like 'Snake Clash' to play directly within their livestream.

And, for those who want to try livestreaming, but don’t know what to do once they’re there, we’re introducing Playables on Live. Playables were introduced last year as a fun, interactive way to experience YouTube — with lightweight, entertaining games like Angry Birds Showdown, Words of Wonders, Cut the Rope, Tomb of the Mask, and Trivia Crack. Now, creators can play from this library of 75+ games while interacting with their audience through chat, and monetize the stream like any other broadcast.

The YouTube Studio interface for live streaming across formats, showing a creator's live broadcast being previewed in both horizontal and vertical formats at the same time.

Prioritizing discoverability

To solve for discoverability and growth, we’re introducing three new features.

First, we’re adding a way to reach viewers on every screen by streaming across formats. Soon, creators will be able to broadcast in both horizontal and vertical formats simultaneously, with a single unified chat room to bring the entire community together in one seamless experience.

The YouTube mobile app showing a creator using the 'React Live' feature to host a vertical livestream where they provide commentary on another video playing at the top of the screen.

Building on a successful pilot, we're expanding the ability to react live to content on YouTube, allowing anyone to start a vertical livestream on mobile and react to other live events—or even other creators—who are currently live. It turns any stream into a shared event, letting creators of all sizes share commentary, analysis, and real time reactions.

A mobile screen showing the YouTube app's 'Live recap' feature, which displays AI-generated video highlights from a past livestream for a creator to save as Shorts.

Finally, the engagement doesn’t have to stop when you go offline. AI-powered highlights turn live content into lasting content. It finds the most compelling moments from the livestream and automatically creates ready-to-share Shorts.

The YouTube video player showing a side-by-side ad format, where a live stream continues on the left while a video ad plays on the right.

Building new monetization tools

A core part of supporting creators is helping them earn a living from their work, and we know that creators are often hesitant to run ads that interrupt key moments on their streams. The new side-by-side ads are a less intrusive format for viewers, while helping creators get paid without pulling their audience away.

A mobile phone showing the YouTube app during a livestream that has just switched to a 'Member-only' experience, with a notification welcoming the viewer.

Beyond ads, we’re giving more ways to offer value to creators’ biggest supporters. We're rolling out a new feature that allows channel membership creators to easily transition from public to members-only livestreams, without disruption. This makes it easy to create premium, members-only content, while strengthening your community and attracting new paid members.

For more details on when these features will be available, check out our community post.

More like this

We know that livestreaming is hard work. It takes courage to push aside stage fright, skill to keep an audience engaged, and dedication to stay true to yourself while fostering connection in real time. But it’s work that pays off by building one of the most powerful things on the internet: a true community. This significant update, our most comprehensive yet, is a direct result of our commitment to making that work easier and more rewarding.

We’re excited to continue building off creator feedback and we can’t wait to see what creators do live next on YouTube.

More like this

Subscribe