Skip to Main Content

News & Events

Introducing “The Upload: The Rise of the Creator Economy,” the first podcast from YouTube

  • By Robert Kyncl
  • Chief Business Officer, YouTube
  • Sep.15.2021
Introducing “The Upload: The Rise of the Creator Economy,” the first podcast from YouTube
Today we're announcing YouTube's first-ever podcast.

At YouTube, we’ve enabled our creators to tell their stories through videos that cover pretty much every topic under the sun, from turning your sewing passion into a million dollar business to showcasing life on the family farm to becoming the oldest rookie in NFL history

That’s why today’s announcement is a bit of a curveball—we’re announcing YouTube’s first-ever podcast, called The Upload: The Rise of the Creator Economy.

We wanted to showcase the magic of the creator economy in an entirely new way, by taking people behind the scenes to learn what goes into the businesses of the creators whose videos they watch every day. And there was no better partner for us to turn to than National Public Media. The production team at NPM has decades of experience in audio formats, and our collaboration brings the best of audio to provide a unique look at video. 

To create our first podcast, we collaborated with National Public Media and this is the first custom podcast series from NPM Creative. 

The show is hosted by Brittany Luse, an award-winning journalist, cultural critic, and co-host of the For Colored Nerds podcast. She formerly co-hosted and executive produced The Nod with Brittany and Eric, a daily streaming show. Brittany and her work have been profiled by The New Yorker, The Guardian, NPR, Essence Magazine, and Teen Vogue, among others.

Throughout the series, Brittany will introduce listeners to creators with channels of all sizes who are building dynamic and thriving businesses.

Throughout the series, Brittany will introduce listeners to creators with channels of all sizes who are building dynamic and thriving businesses. The first episode features Lilly Singh, who shares what she’s learned over the past 10 years from her front-row seat to the creator economy boom. A decade ago, creators were just considered “hobbyists.” Now, they’re next-generation media companies in their own right.

Over the series, listeners will also hear from Caleb Marshall (The Fitness Marshall) on turning your passion into a profit, Emmy Cho (emmymade) and Leah Bolden (See Jane Drill) on creating a job that works for you, the Lau Family (Made with Lau) on pivoting a business during the pandemic, and rap artist DDG (DDG) on breaking through barriers.

New episodes will be released every Wednesday, starting on September 22nd. You can listen wherever you get your podcasts: YouTube, Spotify, Apple Music, Google Podcasts, via smart speakers with Google Assistant and Amazon Alexa, and more. Subscribe now to be the first to hear new episodes.