How Tokyo played out on YouTube
Aug 12, 2021 – minute read
During Tokyo 2020, YouTube viewers watched over 200 million hours of Olympic Games content on YouTube... 7x the amount of hours watched on YouTube during Rio 2016.”
We worked with broadcasters around the world to deliver the most comprehensive viewing experience, including live streams of opening and closing ceremonies, clips of memorable moments, highlights of all the action across the 33 Olympic sports, and athlete content straight from Tokyo. You responded in a huge way:
During Tokyo 20201, YouTube viewers watched over 200 million hours of Olympic Games content (counting historic Olympic Games and Tokyo) on YouTube. That’s seven times the amount of hours of Olympic Games content watched on YouTube during Rio 20162. We also saw that Games content was viewed more than 190 million times per day during Tokyo, five times more than the average daily views of Olympic Games content on YouTube during Rio 2016.
From beginning to end, YouTube remained an important place for fans to find community and catch up on the incredible sporting moments. In just two weeks, the Olympic YouTube Channel alone grew from 6 million subscribers to 7.9 million subscribers.
And on YouTube TV in the U.S., we introduced new, innovative features that helped our members connect more deeply with their favorite sports across the networks of NBCUniversal—from comprehensive search and DVR capabilities letting you catch all the events you wanted to watch, to our new 4K Plus add-on package that delivered the Games in crisp, high-quality resolution. We even introduced a medal counter to see how each country was stacking up.
We hope you enjoyed the Games on YouTube and thanks for tuning in!
1 July 21 - August 8, 2021
2 August 3 - August 21, 2016