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How to shape up your video marketing strategy in 2012

By Baljeet Singh

Director, Product Management

Did you vow to get in shape in 2012? Maybe you committed take your business to the next level this year, too. Keeping either resolution can be a challenge, so we wanted to call out a few YouTube fitness Channels doing great work both with their videos and their advertising—without breaking a sweat.

Mike Chang has a growing following on YouTube thanks to his easy-to-do workout videos, steady stream of new content and special seasonal discounts offers on his Six Pack Shortcuts program. This January he gave YouTube subscribers 70 percent off from his new Insane Home Fat Loss program. He also uses YouTube TrueView video ads to reach new viewers, and now has more than 370,000 Channel subscribers interested in rock solid abs.

The Flex Belt and TRX Channels use their YouTube Channels to host tons of video content for beginners and experts alike, many featuring celebrities like Next Top Model winner Adrianne Curry for Flex Belt or NFL superstar Drew Brees on the TRX Channel. Talk about motivation. Through the power of video, Flex Belt and TRX can capture an audience’s attention, show how their products work, and then tell viewers how to buy the product with banner ads on their brand Channels or call-to-action overlays over their videos. TRX’s YouTube Channel banner ended up being responsible for 7 percent of all holiday sales through paid search Channels in December 2011.

If you’re a business owner, musician, filmmaker, fitness expert or all of the above, you can build an audience with YouTube video advertising tools by getting started with Google AdWords for video today.

Baljeet Singh, Director Product Management recently watched “S*&t Silicon Valley Says.”