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Holiday shopping from YouTube to you

  • By Bridget Dolan
  • Managing Director, YouTube Shopping Partnerships
  • Nov.10.2022
We're making YouTube the one-stop shop for all your holiday shopping news across the globe.
Holiday shopping from YouTube to you
We're making YouTube the one-stop shop for all your holiday shopping news across the globe.

With the holiday season quickly approaching, more and more people are looking for a one-stop shop for their gifting. We've seen online search terms like 'gift guides' and 'gift ideas' reach their peak this time of year, which is why we're excited to make the holidays easier than ever with From YouTube to You, a series of videos, livestreams and Shorts featuring your favorite creators, their curated gift recommendations and exclusive product drops and deals to help get your shopping wrapped. Whichever way you watch YouTube, you’ll find interactive ways to take things off your checklist.

Starting today, 30+ of YouTube’s biggest creators like MrBeast (110M subs), Simply Nailogical (7.5M subs), Manny MUA (4.8M subs), Amber Scholl (3.6M subs), Blogilates (7.6M subs), Larray (8.6M subs), Mai Pham (2.7M subs), AllyiahsFace (716k subs), Bethany Mota (9.5M subs), iJustine (7M subs), Shalom Blac (1.5M subs), Alan Chikin Chow (15.1M subs) and brands including POPFLEX, Ulta Beauty and TULA Skincare will partner with YouTube for 10 days of shoppable content. Some will even kick off exclusive Shorts Challenges with fun prizes and discounts.

Between interactive live shopping content, Shorts you can shop and video gift guides, you can shop it all at YouTube.com/Shopping.

And this season, you'll find even more options for that perfect gift on YouTube now that eligible creators can tag products in their videos, Shorts and livestreams from across Google’s entire product catalog. And, for a more interactive and engaging experience, creators will be able hold Q&A sessions with their viewers during their live shopping events for the first time.

For the first time, creators will be able hold Q&A sessions with their viewers during their live shopping events

November kicks off a huge shopping season around the world. Whether it’s partnering with multi-channel networks (MCNs) to bring more than 1,500 shopping livestreams in Korea, a special event in honor of Singles’ Day on November 11 in Taiwan or The Black Friday Show featuring 11 local creators and influencers on November 25 in Brazil, YouTube will be here to host them all. Happy shopping!