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Helping you monetize mobile traffic more effectively

By Phil Farhi

YouTube Group Product Manager

You’ve seen the numbers -- more and more traffic is coming from people watching video on smartphones and tablets. People are watching video when out with friends, while waiting in line, or on the bus home. Mobile growth on YouTube has been phenomenal. 

So to help you monetize your mobile traffic as effectively as on PCs, today we’re launching TrueView in-stream video ads on mobile devices.

With TrueView video ads, we’ve developed a model where user engagement matters -- people can skip ads they aren’t interested in after five seconds. Giving viewers choice over ads they watch has lead to a better, more engaged viewing experience, benefiting the entire YouTube community of users, partners and advertisers. TrueView in-stream ads tend to earn equal or higher revenue compared with standard video ads. And since they now comprise the majority of the video ads on YouTube, TrueView allows you to access a broader base of advertisers.

You don’t need to make any changes to your channel to take advantage of TrueView on mobile. If you are opted to show TrueView ads on your videos, this will now also include traffic from mobile devices. For questions about monetization options, check out the ads Help Center page.