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HBO/(RED)’s HIV documentary premiering tonight on YouTube

By Thomas Gayno

Marketing Manager

Tonight, at 9.30 p.m. ET, we’re teaming up with (RED) to premiere the documentary “The Lazarus Effect” on the Join(RED) YouTube Channel.

The half-hour documentary, directed by Lance Bangs and executive produced by Spike Jonze, captures a series of powerful testimonials from HIV positive patients. Many of these stories seem like miracles, but they aren’t. They’re made possible through access to two pills a day -- two pills that cost just 40 cents.

“The Lazarus Effect” conveys a message of hope that needs to be heard by the world. That’s why this informative movie will be available globally on YouTube, with closed captions and translated in 52 languages through our automated translation tool.

Remember: for as little as 40 cents a day, we can win the fight against AIDS. We hope you will watch, discuss and share the film via YouTube. And may the experience also inspire you to take action.

Thomas Gayno, Marketing Manager, recently watched “Prague's Kafka International Named Most Alienating Airport.”

UPDATE (5/25/10): Here's the whole film: