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Good Work – Enjoy the spotlight at the Cannes Lions Festival for a good cause

By Supriya Sharma

Product Marketing Manager

We know creative people on YouTube love turning an idea into a brilliant production. We also know they want their work to matter.

With this in mind, we’ve partnered with the 58th Cannes Lions International Festival of Creativity on Good Work, a new program that gives creative professionals the opportunity to use their skills to make a difference and gain recognition for their work. Learn more in this video:

Through Good Work, nonprofits from all over the world can submit a brief for a video ad promoting their cause. These organizations often lack the resources and time to create a truly great ad for their cause -- and this is where you can help. Pick a brief you want to work on from the Good Work briefs gallery and make an ad for that organization. Your ad can be inspirational, thought-provoking, funny, or serious -- just make sure it’s also innovative and compulsively watchable.

If you succeed, you might be strutting your stuff at this year’s Cannes Festival - five talented people will win a trip to Cannes and have their work showcased there. Could it be you?

The deadline to submit your entry is May 9, 2011. A jury of top industry experts chaired by Craig Davis, Chief Creative Officer Publicis Mojo and founder of Brandkarma, will announce the winners on May 21, 2011.