Education and inspiration for a more sustainable world
Oct 26, 2021 – minute read
YouTube has always been a place where people come to learn, connect, and create. Over the last few years, we’ve seen an increasing number of people and creators turning to YouTube to convene and converse about climate science and sustainable living. We are proud to be a place where millions of people can learn and find inspiration about how to support a more sustainable world.
From exploring how to reduce individual waste, grow our own food, or even go thrifting, people all over the world are turning to YouTube to educate themselves about making more thoughtful decisions and adopting a sustainable lifestyle. For example, global views on videos about upcycling grew over 50% in 2020, while views of videos related to permaculture or zero waste were viewed over 50 million times in France alone.
Communities are coming together on YouTube to share knowledge covering a wide range of topics related to sustainability. Educators from all over the world help us to understand the science behind climate change, while farmers give us a detailed look into how farms work and where our food comes from. In fact, videos from FarmTubers had 3 billion views globally in 2020.
We’re also seeing how creators around the world are collaborating to make a difference on climate change. In Europe, creators are bringing together experts, celebrities, and policy-makers for YouTopia, a series of multi-day charity livestreams where creators live together and share their stories about sustainability from bubble domes across the continent. This year’s edition in Germany had 1 million viewers and raised more than $200,000 USD in donations. Starting November 4th, YouTopia will take place for the first time in France.
Experts from authoritative voices like UN Climate, UNICEF, World Wildlife Fund, and European Climate Foundation among others are also playing an important role in informing viewers about climate science and inspiring action on the platform. YouTube is working closely with the 2021 United Nations Climate Change Conference (COP26) organizers, including the United Nations Framework Convention on Climate Change and the UK government, to ensure the activities at COP are available on YouTube. As COP26 kicks off in Glasgow, creators Jack Harries, Sejal Kumar, Brave Wilderness, Physics Girl, Alicia Joe, and Biologia Total will be onsite, helping to make this year’s climate conference accessible to everyone. These creators will participate in interviews, panels, and screenings, and engage their audiences to take action on the climate crisis. You can also follow along through the official COP26 livestream on YouTube.
As a content platform, we believe we can contribute and drive change by doing what we know best: partnering with creators, organizations, and media companies to use the power of storytelling to continue to educate users on the sustainability challenges the world faces and inspire climate action.
That is why we’ve invested significantly in the development of new, original programming to drive awareness, conversation, and action around climate change and sustainable living. In the lead up to COP26, we’re rolling out several new YouTube Originals projects to educate, entertain, and inspire everyone to create a more sustainable planet.
Here are the shows that will be available for free, for everyone:
Solving the challenge of climate misinformation is a shared responsibility that requires a “whole of society” approach, and there is more we still need to do.
At YouTube, we invest significantly to raise up authoritative information, amplify educational and scientific voices on our platform —like the ones from TED, Global Citizen, and several global NGOs, creators and educators— and reduce borderline content to prevent the spread of climate misinformation.
We are proud to be a place where millions of people can learn and be inspired about how to support a more sustainable world.”
We also recently announced a new ads and monetization policy that reduces incentives for climate change denial that apply to all Google ads, publisher content, and YouTube creators who monetize via our YouTube Partner Program. This is the first such commitment from an advertising platform, and we hope others will follow our lead.
In addition to the content on our platform, we are also committed to managing our own carbon footprint as a company. Google was the first major company to become carbon neutral in 2007 and for over a decade we have procured renewable energy or offset the emissions associated with our data centers that deliver billions of hours of YouTube videos.
We are proud to be a place where millions of people can learn and be inspired about how to support a more sustainable world. And we’ll continue to use the power of storytelling to help educate and inspire our 2 billion users to make environmentally friendly choices in their daily lives, in line with Google’s sustainability pledge.